You can never get enough of email marketing, weather we are talking about outreach as a new blogger or how to be the best email marketing manager.
Utilizing email marketing can’t be over emphasized on this blog! This is to show you how important this marketing channel is.
No one can dispute the fact that email marketing is one of the most effective and cost-efficient ways to reach a large audience.
However, it’s important to be aware of the dos and don’ts of email marketing in order to ensure that your messages are successful.
Dos and Don’ts of Email Marketing
This blog post will provide an overview of the dos and don’ts of email marketing, so that you can create an effective email marketing campaign and maximize the return on your investment.
Let’s begin with some of the Do’s;
Do personalize your emails
Personalizing your emails is one of the most important things you can do when it comes to email marketing.
Personalizing your emails shows that you care about your customers and takes the time to send a personalized message that will resonate with them.
Personalizing emails can be done in a few different ways. You can start by including the customer’s name in the email subject line or body text.
You can also include other personal details like their location, age, or interests. Additionally, you can use data collected from past purchases to provide product recommendations or promotions that are tailored to the individual.
Do keep your emails short and sweet
It’s important to remember that most people don’t have the time or attention span to read long emails, so make sure to keep your emails brief and to the point.
Try to limit the length of your emails and focus on delivering the key points that you want to get across. If you can keep your emails under three paragraphs, even better.
Also, make sure to provide enough white space in your emails for easy reading. If an email looks daunting due to its length, many people will simply delete it without reading it.
Finally, be sure to use language that is concise and easy to understand. Don’t use overly complicated words and jargon that might confuse or turn off readers.
Keep your writing clear, direct, and friendly. This will help ensure that your message gets across and is more likely to engage readers.
Do create a strong subject line
The subject line of your email is one of the most important elements of a successful email marketing campaign.
It’s the first thing people see when they receive an email and it can either draw them in or make them immediately delete your message.
A strong subject line will not only make your emails more likely to be opened, but will also help ensure that your emails are sent to the right audience.
When creating a subject line, you should be sure to keep it short, sweet and attention-grabbing. Remember that many people receive dozens of emails each day and the subject line needs to stand out from the rest in order to get their attention.
Consider using questions, numbers or other exciting words to draw readers in. For example, “5 Tips for Increasing Your Email Open Rate” or “Are You Ready for This Month’s Special Offer?”
In addition, avoid using spammy words like “free,” “save,” or “cash” as these will trigger spam filters and reduce the chances of your message being seen.
Finally, make sure to use language that accurately reflects the content of your email so that people won’t be surprised by the message they receive.
Creating a strong subject line is an important part of a successful email marketing campaign.
With a little bit of thought and creativity, you can create effective subject lines that will draw readers in and lead to increased engagement with your emails.
Don’t buy email lists
Buying email lists is a big mistake when it comes to email marketing. It may seem like a quick and easy way to grow your list but it is almost always a bad idea.
When you buy an email list, you can’t be sure who the people on it are or if they even want to receive emails from you.
Even if you find an inexpensive list with hundreds of thousands of contacts, it doesn’t mean that any of them will engage with your emails.
You should always try to grow your list organically by using opt-in forms, incentivizing users to subscribe, and creating content that attracts new subscribers.
That way, you’ll build an engaged audience who wants to receive your emails.
In addition to creating a low engagement rate, buying email lists can also put your email program in jeopardy.
If you purchase a list from a third-party, there’s no guarantee that the contacts on it haven’t opted out of receiving emails from you or that it doesn’t contain invalid email addresses.
If you send emails to recipients who have unsubscribed, it could result in your emails being marked as spam or your email account being suspended.
Don’t send too many emails
One of the biggest mistakes that people make when it comes to email marketing is sending too many emails.
Sending too many emails can lead to people unsubscribing, marking your emails as spam, or simply ignoring them altogether.
It’s important to find a balance between sending enough emails to keep people engaged, but not so many that it becomes overwhelming.
When deciding how many emails to send, consider your audience and how often they’re likely to open your emails.
It’s also important to think about what type of content you’re sending out. If you’re sending out newsletters or promotions, you may be able to send out more than if you’re sending out product updates or customer service messages.
The key is to make sure that each email is valuable and contains relevant information for the recipient. If the content isn’t relevant or helpful, then there’s no reason for the recipient to open it.
Additionally, make sure to give your readers an easy way to opt out of your emails if they choose to do so.
In short, don’t overwhelm your readers with too many emails. Make sure each one contains valuable content and gives readers an easy way to unsubscribe if they choose to do so.
Don’t use spammy words in your subject line
When it comes to email marketing, one of the most important things to consider is what words you include in your subject line.
Using “spammy” words can give off a negative impression and potentially have your emails flagged as spam or worse, get them completely blocked by a recipient’s email provider.
There are certain words and phrases that are known to be red flags for email providers. Words like “free”, “bonus”, “money back” and phrases such as “limited time offer” can send up warning signals that your email could be junk mail or a scam.
As such, these words should generally be avoided when writing your subject lines.
Instead, focus on crafting an engaging, concise, and clear subject line that accurately reflects the contents of your email.
Make sure it isn’t too long either, as emails with subject lines over 50 characters often get cut off in many email clients.
Additionally, including the recipient’s name can help make your email feel more personalized, which could increase the chances of it being opened.
Conclusion
In short, when it comes to email marketing, it’s best to stay away from any “spammy” words or phrases and instead use subject lines that are clear, concise, and engaging.
Doing so will ensure that your emails don’t end up in the recipient’s spam folder or blocked altogether.